Peter Boyd, an attorney and founder of PaperStreet, highlights the integration of AI in marketing agencies, particularly in web development. His agency has assisted 2,000 law firms with their marketing strategies, advocating for creativity in content generation. AI tools like ChatGPT and Gemini streamline various tasks, such as extracting page names from URLs and alphabetizing lists, which were previously labor-intensive. This use of AI allows team members to concentrate on more creative aspects while enhancing productivity in handling website projects.
Using AI helps streamline tasks like extracting page names from URLs, making time-intensive processes much quicker and more efficient for marketing agencies.
AI tools allow our content editors and developers to focus on creativity while automating tedious tasks, thus enhancing overall productivity in web development.
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