Inspired Thinking Group (ITG) has acquired PureRed, marking its expansion into the U.S. market. Known for its AI-powered content generation platform, Storyteq, ITG already serves prominent European clients such as Samsung and Heineken by creating 'halo content' that supports core marketing strategies. The acquisition aims to broaden ITG's global footprint and enhance its service offerings. While financial details of the deal remain undisclosed, this move positions ITG as a notable player in the U.S. content marketing field, continuing its recognition as a leader in digital asset management by Gartner.
ITG, a U.K.-based company, has expanded its AI-driven content generation platform into the U.S. by acquiring PureRed, enhancing its presence in the global market.
Storyteq, ITG's AI-based platform, is distinguished in Europe for its capability to create 'halo content' that amplifies the effectiveness of brands' main creative assets.
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