#coastal-design

#coastal-design

Founder George Pell first came down to Aldeburgh between Covid-era lockdowns, decamping the staff of Soho's L'Escargot (where he was working at the time) to the seaside for a very successful pop-up. With that going so well and the building up for grabs he decided to stay for good, renovating the old 17th century coaching inn where the pop-up had taken place into what we now have as The Suffolk.

"I never sleep better than I do at my parents' home. Sure, maybe it's the safety or the not-having-to-cook, but I'm crediting this duvet cover."

The Cottage by the Sea Dreambooks are a delightful escape, providing inspiration for home styling, focusing on a lifestyle and mindset rather than just physical locations.

Fisherman core captures the cozy coastal vibe of summer, blending vintage pieces and nautical aesthetics with culinary trends, such as the rising popularity of tinned fish.