There's more to business success than just knowing how to create or how to network. For the most part, successful businesses emerge as an outcome of a thoroughly planned and well-executed strategy (crucial to getting more clients). But when creatives set up a business, it's usually because they want to create, not because they want to be business people. Neglecting to get to grips with things like finances, taxes and client management can hugely affect your bottom line, and potentially your creativity.
Investment banks face rapid market changes and growing client demands, increasing regulatory demands, and the need to manage intricate client relationships that traditional spreadsheets and generic tools simply cannot handle effectively.