"There's more to business success than just knowing how to create or how to network. For the most part, successful businesses emerge as an outcome of a thoroughly planned and well-executed strategy (crucial to getting more clients). But when creatives set up a business, it's usually because they want to create, not because they want to be business people. Neglecting to get to grips with things like finances, taxes and client management can hugely affect your bottom line, and potentially your creativity."
"Not spending time on the business side of your business is a common trap that it's all too easy to fall into. After all, you didn't start a design studio to spend all day sending invoices. But it's vital that you don't neglect this side of your work. "It's an issue you have to deal with. You really have to say that you're more of a business owner than a designer," says Freddie Stevens, co-founder of Irish studio Brennan & Stevens."
Successful creative businesses result from a thoroughly planned and well-executed strategy that targets client growth. Many creatives start businesses to make work rather than to manage operations, and neglecting finances, taxes, and client management can harm profitability and creativity. Treating the business itself as a client encourages regular attention to operations, invoicing, and growth planning. Early-stage habits of constant project work without business planning are common but counterproductive. Prioritizing business management frees time for creativity, improves client relationships, and leads to a more successful, sustainable studio. Appropriate pricing strategies and a professional website further support growth and profitability.
Read at Creative Bloq
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