Silicon Valley food
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2 days agoCampbell's Owns This Beloved Snack Brand. Do You Know Which One? - Tasting Table
Campbell's acquired Pepperidge Farm in 1961, expanding its product lineup significantly beyond canned soups.
Campbell's has been producing chunky soups since 1970, with the Old Bay Seasoning collaboration hitting shelves in 2022. There are so many ways to use Old Bay seasoning, so it's a pairing that makes sense, but our tester felt like the execution just wasn't there. Despite Campbell's promising "generous pieces of hearty clams," the soup was mostly made up of potatoes, which is not what you want from a good New England clam chowder.
Campbell's advertised the fruit soup as an ultra-versatile secret weapon. It could be poured over cottage cheese, ice cream, or even meat as a sauce. It was a perfect addition to the Jell-O salads popular at the time. And it could be incorporated into desserts like chiffon pie. Not to mention its value as a standalone dish; Campbell's claimed a bowl of the stuff, hot or cold, in some fine dishware was about as classy and nutritious as it could get.
When you think of the Campbell's brand, you probably think of soup. It makes sense: The company was a pioneer of the condensed soup industry. It's the reason why grocery store shelves all over the world are now lined with millions of cans of soup. It's also partially responsible for popularizing the artist Andy Warhol. His famous 32-piece "Soup Cans" exhibition centered on designs featuring the iconic red-and-white cans, of course.
The maker of the Goldfish snack also plans to stop using artificial dyes by the second half of its 2026 fiscal year. Campbell's Co expects sales to fall in the coming year as tariff-driven economic uncertainty weighs on the food maker. In its fourth quarter earnings report released Wednesday, the New Jersey-based company said its sales will likely remain flat or decline by as much as 2 percent in the coming year.