Harvard Business Review4 days agoMarketingBehind the Boom in Celebrity BrandsCelebrity brands are making more money from products than their original source of fame. [ more ]
Phys2 months agoMarketingFrom Coke cans to shoes to menus: What's behind the rise in personalized products?Retailers need to offer unique experiences to stand out in a competitive market. Forbes lists personalization as a top business trend for 2024. [ more ]
Fast Company1 week agoArtificial intelligenceIT sector and firms in Colorado and DC are driving AI use, Census Bureau researchers sayAI use in U.S. businesses is increasing with varying rates across sectors and regions. [ more ]
Createsend1 month agoWorld newsThe Morning Risk Report: Generative AI Isn't Ubiquitous in the Business World-at Least Not YetBusinesses are cautious in adopting generative AI, opting for a slow approach. Only a small percentage of businesses use AI, with concerns about inherent risks and foundational readiness. [ more ]