Today's influential leaders often come with unconventional backgrounds, challenging the traditional norms of credibility shaped by prestigious education and corporate ascension. This shift reflects a broader trend across industries, suggesting personal branding is now prioritized over corporate identities. Audiences are increasingly favoring transparency and authenticity over scripted corporate language, leading to a decline in reputations for many companies. Buyers are looking for real results and inspiring stories that resonate on a personal level, making charisma and uniqueness essential traits for modern thought leaders.
Some might say this is more of a Silicon Valley quirk spreading to other industries, but I don't think so. It signals a fundamental change in how we define credibility and leadership in an era where personal brands carry more weight than corporate logos.
Today's buyers are moved by results (i.e., real data, case studies based in reality, tool kits and playbooks that work) and novelty.
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