Archie is a small arch-shaped piece that essentially bridges the two sticks on your controller. It's not a Bluetooth gadget loaded with firmware updates or a subscription service. It's just a clever piece of physical design that does exactly what it needs to do and nothing more.
The campaign begins with a gamified DOOH execution placed in high-footfall Gen Z locations including Dhoby Ghaut, Bugis, Singapore Management University, and the Central Business District. These locations help bring the Grimace Shake campaign into the flow of Singapore's daily urban movement.
Mojo Supermarket will lead Burger King's always-on social strategy, including creative, community engagement and activations, while Praytell is tasked with generating earned media, managing influencer relationships and identifying relevant cultural stories. The two will collaborate closely to shore up a challenger positioning for the QSR chain.
Artificial intelligence (AI) seems to be constantly marching forward across nearly every industry. While food service is an area that has long relied on human touch (be it via skilled cooks or friendly faces interacting with customers), it too is facing a new wave of AI-powered technologies. These innovations are often sold as being a means to improve working conditions by increasing efficiency and reducing stress - particularly in hectic fast food kitchens -
Kempczinski's video has kicked off a humiliation ritual. C-suite types from competing fast food chains showing that their food is not only edible, but enjoyable! It's become such a sideshow for the internet that folks are hunting down more videos of Kempczinski sitting alone and eating sandwiches.
Alter worked at The Habit Burger Grill for the past seven years, most recently serving as chief operating officer for three years, according to her LinkedIn profile. While at Habit, she worked on strategy and operational planning processes as well as improving the guest experience through new channels and touchpoints and new processes and training, according to Alter's LinkedIn. She also worked on digital and technology integration to support the guest and team member experience.