E-CommercefromFast Company3 weeks agoWhy it can be good for business to fight with your rivalBrands referencing rivals can enhance consumer engagement and influence purchase intent under certain conditions.
Silicon Valley foodfromCreative Bloq1 month agoI can't stop cringing at Pepsi's latest Coke-bashing campaignPepsi's parody of Coca-Cola's ad misses originality and creativity, emphasizing its underdog status.
Social media marketingfromThe Business of Fashion2 months agoHow to Master the Art of "Trash Talk" MarketingSportswear brands engage in direct trash talk during NBA Finals, leveraging playful marketing strategies.Converse uses clever social media tactics to address rival sports brands and players.
Silicon Valley foodfromTasting Table4 months agoThe Fast-Food Restaurants That Serve Pepsi Over Coke - Tasting TableThe rivalry between Pepsi and Coca-Cola continues, affecting consumer preferences and restaurant partnerships.