Spirit Halloween Calls SNL 'Irrelevant' And 'Dead' After Recent SkitSpirit Halloween retaliated against SNL's skit, showcasing a humorous yet contentious exchange between brands that contributes to competitive marketing dynamics.
Samsung mocks Apple's crushing iPad Pro ad with its own 'UnCrush' pitchSamsung responded to Apple's 'Crush' ad with a video called 'UnCrush,' attempting to join the conversation and find a weak point in Apple's armor.
First Pepsi, now KFC: why brands need to stop featuring competitors in their adsBrands are incorporating rivals' products in ads, blurring lines between playful rivalry and counterproductive confusion.Successful ads usually focus on the advertising brand, not the competitor, like previous examples from Pepsi and Burger King.