RadioShack is back (kind of) | TechCrunchRadioShack has transformed under new ownership with plans to rebrand and reinvigorate its legacy in the consumer electronics market.
from Fortune2 months agoHow digging into data saved the Tabby bag from a premature endThe Tabby bag's success illustrates the importance of consumer data in driving product development and sustaining sales during downturns.
The 7 New Items Coming To Red Lobster's Menu, And 2 Returning Favorites - Tasting TableRed Lobster's new holiday menu features a selection of comforting classic dishes and festive drinks as part of a brand reinvigoration effort.
Why Knorr's 'Yummy K's' popped up & sold out - the recipe of a viral successKnorr successfully re-engaged Canadian Gen Zs and Millennials through the Yummy K's campaign, emphasizing home cooking's simplicity amid fast food competition.
Gucci's casual grandeur' rules the runway at Milan fashion weekSabato De Sarno's new Gucci collection emphasizes 'casual grandeur' in response to falling sales and a need for more brand personality.
Wait, Buicks Are Cool Again?Buick is undergoing a transformation in design, exemplified by the sleek and modern Envista crossover, influenced by the Wildcat EV concept.
Gap Inc. selects Omnicom as media AOR, reorganizes key media functionsGap Inc. retained Omnicom Media Group as its cross-brand media agency of record to modernize its media model and revitalize individual brands.
Gap names new global CMO amid push to revitalize brandGap appoints Fabiola Torres as global CMO to revitalize brand.
Gap names new global CMO amid push to revitalize brandGap appoints Fabiola Torres as global CMO to revitalize brand and connect with diverse audiences.
Gap names new global CMO amid push to revitalize brandGap appoints Fabiola Torres as global CMO to revitalize brand.
Gap names new global CMO amid push to revitalize brandGap appoints Fabiola Torres as global CMO to revitalize brand and connect with diverse audiences.
Steve McQueen directs 12m PG Tips TV return starring Ashley WaltersOne of Britain's favorite tea brands, PG Tips, is making a comeback with a new campaign to reposition itself as the nation's tea and excite a younger demographic.
This Legacy Brand's Next 100 Years is Inspired by Its Past (2024) - ShopifyBelstaff focuses on functionality over fleeting fashion trends, staying true to its heritage.The company modernizes by reconnecting with its British roots, incorporating them into products and store designs.
Five Fits With: Wildly Influential Menswear Consultant Aaron LevineAaron Levine has a talent for revitalizing brands and hitting the right notes in menswear design.Levine's passion for clothing stems from his love of mixing and creating tension within his outfits.