#brand-revitalization

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Marketing Dive
1 week ago
Marketing

Gap names new global CMO amid push to revitalize brand

Gap appoints Fabiola Torres as global CMO to revitalize brand. [ more ]
The Drum
1 week ago
Marketing

Steve McQueen directs 12m PG Tips TV return starring Ashley Walters

One of Britain's favorite tea brands, PG Tips, is making a comeback with a new campaign to reposition itself as the nation's tea and excite a younger demographic. [ more ]
Fashion Dive
1 week ago
Marketing

Gap names new global CMO amid push to revitalize brand

Gap appoints Fabiola Torres as global CMO to revitalize brand and connect with diverse audiences. [ more ]
Marketing Dive
3 days ago
Marketing

Gap Inc. selects Omnicom as media AOR, reorganizes key media functions

Gap Inc. retained Omnicom Media Group as its cross-brand media agency of record to modernize its media model and revitalize individual brands. [ more ]
Shopify
1 month ago
Marketing

This Legacy Brand's Next 100 Years is Inspired by Its Past (2024) - Shopify

Belstaff focuses on functionality over fleeting fashion trends, staying true to its heritage.
The company modernizes by reconnecting with its British roots, incorporating them into products and store designs. [ more ]
www.esquire.com
3 months ago
Design

Five Fits With: Wildly Influential Menswear Consultant Aaron Levine

Aaron Levine has a talent for revitalizing brands and hitting the right notes in menswear design.
Levine's passion for clothing stems from his love of mixing and creating tension within his outfits. [ more ]
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