fromForbes2 weeks agoJCPenney's Turnaround Begins, Powered By A Subversive New Marketing Strategy"While JCPenney has been trying to reinvent itself, 2024 was another lost year and did nothing to prove that the business is on a path to success."New York City
fromBikerumor1 month agoMike Giese Rejoins the Revel Bikes Team as Director of ProductGiese's return marks a pivotal moment for Revel, as he aims to leverage his past design experience to innovate and improve the brand's bike offerings.Bicycling
Social media marketingfromAdweek2 months agoOld Building, New Foundation: The Empire State Building's Social Media MakeoverEmpire State Realty Trust revitalized the Empire State Building's social media by prioritizing authenticity and cultural engagement.
Food & drinkfromBusiness Insider2 months agoTGI Fridays' CEO shares 4 ways he's prepping the company for a comeback after its bankruptcy filingRay Blanchette is focused on revitalizing TGI Fridays post-bankruptcy through menu innovation and appealing to younger demographics.