"WarRoom Cellars said the Simi Winery acquisition fits its model of accelerating growth for legacy names in a consolidating California wine market. WarRoom has a proven and repeatable process to revitalize heritage wine brands by honoring where they come from while bringing a fresh relevance that resonates with today's consumers. With every acquisition, we elevate the brand to deliver stronger velocity, real growth, and a renewed confidence distributors can count on, said President Andrew Nelson in the announcement Friday."
"East Bay-based The Wine Group, one of the nation's largest vintners, had purchased the Simi label and its Healdsburg winery from Constellation Brands as part of an early June sale of lower-priced wines that netted $900 million, the Journal reported. Details of the Simi sale weren't disclosed. The sale supports The Wine Group's continuous focus on aligning our portfolio to current and long-term goals."
WarRoom Cellars acquired the 149-year-old Simi Winery to accelerate growth for a legacy Sonoma County brand and to revitalize heritage wine names. The company emphasizes honoring brand origins while updating relevance for contemporary consumers and pledges to elevate brands to increase velocity, growth, and distributor confidence. The Wine Group had bought the Simi label and its Healdsburg winery from Constellation Brands in an early June sale of lower-priced wines that netted $900 million; sale details were not disclosed. The Wine Group said the deal aligns its portfolio and expands on-premise volume, retail presence, and operational capabilities. The June deal included multiple brands, two wineries and about 6,600 vineyard acres. Simi was founded in 1876 in San Francisco by brothers Giuseppe and Pietro Simi, immigrants from Tuscany.
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