Ray Blanchette has returned to lead TGI Fridays following its bankruptcy, aiming to revitalize the brand. He plans to enhance sales and innovate the menu, targeting young families of Gen Z and millennials. Despite facing challenges like restaurant closures and the pandemic, Blanchette believes in focusing on the brand's strengths and reconnecting with its franchisees for a successful turnaround. His strategy includes a significant menu revamp set for May 2023 to attract more customers and drive growth.
Blanchette emphasized the importance of understanding and catering to Gen Z and millennials with young families, targeting these demographics for growth and rejuvenation.
Blanchette aims to refocus TGI Fridays' brand by innovating their menu and enhancing sales strategies, leaving the bankruptcy struggles behind.
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