#brand-repositioning

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#dollar-shave-club #unilever #direct-to-consumer #everlane #laufey #gen-z-marketing #celebrity-campaign
Business
fromFortune
2 days ago

Dollar Shave Club CEO says the company is returning to its irreverent roots after Unilever 'neutered the voice of the brand' | Fortune

Dollar Shave Club underperformed after Unilever acquisition; new CEO Larry Bodner aims to restore brand voice, product quality, and DTC strength.
Fashion & style
fromThe Business of Fashion
3 weeks ago

Everlane Launches Its First Celebrity-Fronted Campaign

Everlane hired Gen-Z singer Laufey to front its first celebrity campaign, repositioning the brand with elevated basics to appeal to younger, nostalgia-driven customers.
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