Why Jaguar's risky rebrand should be applaudedJaguar's radical rebranding aims to attract a younger audience but risks alienating traditional customers.
Under Armour plots 'most significant' marketing to date as it works to win back shoppersUnder Armour's recent strategy has reduced revenue but significantly increased net income, highlighting a shift towards brand repositioning.
How OPPO went premium with high-end smartphone launches in SingaporeOPPO Singapore won Retail Gold in The Drum Awards for Marketing APAC with 'Hitting the Best Sales Achievement Worldwide'.
Under Armour plots 'most significant' marketing to date as it works to win back shoppersUnder Armour's recent strategy has reduced revenue but significantly increased net income, highlighting a shift towards brand repositioning.
How OPPO went premium with high-end smartphone launches in SingaporeOPPO Singapore won Retail Gold in The Drum Awards for Marketing APAC with 'Hitting the Best Sales Achievement Worldwide'.
Boost Mobile challenges telecom's big 3 with brand repositioning, campaignBoost Mobile repositions its brand with a new 5G network and unified services, focusing on simplicity, value, and flexibility.