#brand-repositioning
#brand-repositioning

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Expedia Bets Asian Travelers Want More Than a Bargain, Here's What It's Selling Instead

Expedia Group repositions in Asia away from budget pricing toward experience-focused marketing and AI-driven personalization like Trip Matching.

Real estate

fromwww.housingwire.com

1 week ago

How Coldwell Banker is redefining real estate through lifestyle and legacy

Coldwell Banker repositions its 119-year brand to prioritize lifestyle transformation, blending heritage-driven premium experience with data-driven tools to make aspirational service accessible.

Marketing

fromTearsheet

2 weeks ago

CMO Corner: "People always say that between speed, quality, and price, you can't have all three, you can only pick two. My goal is to break that idea," ft. Public's Zach Dioneda - Tearsheet

Public repositions as a premium, upmarket investing platform promoting intentional, long-term investing through celebrity-led campaigns, refined design, and educational brand assets.

Business

fromFortune

3 weeks ago

Dollar Shave Club CEO says the company is returning to its irreverent roots after Unilever 'neutered the voice of the brand' | Fortune

Dollar Shave Club underperformed after Unilever acquisition; new CEO Larry Bodner aims to restore brand voice, product quality, and DTC strength.

Fashion & style

fromThe Business of Fashion

1 month ago

Everlane Launches Its First Celebrity-Fronted Campaign

Everlane hired Gen-Z singer Laufey to front its first celebrity campaign, repositioning the brand with elevated basics to appeal to younger, nostalgia-driven customers.