Female-focused smart tech brand Bellabeat appoints London Advertising to create international campaign

"Bellabeat, a Silicon Valley incubated health-tech company, has appointed global creative agency London Advertising. Bellabeat was co-founded by Urska Srsen (named in a recent 'Forbes 30 Under 30 In Tech' list) and her business partner Sandro Mur to create products to inspire and empower women to be the best version of themselves. As an innovative tech start-up, the brand was chosen by Silicon Valley's Y-Combinator, one of the world's leading incubators, as a top five candidate for finance and support in 2014."

"Bellabeat is a truly innovative company, and as a brand promoting female empowerment is very much of its time. Already highly successful with its popular Leaf wearable tech, the company has created a unique data platform tailored to the needs of women which will allow a host of new products to be developed. We look forward to working with the Bellabeat team to identify the long-term brand positioning and creative idea to maximise the company's success going forward."

"London Advertising's brief is to move the brand into the forefront of the female lifestyle sector and a major international creative campaign is planned to launch this Autumn. London will also work on a global communications strategy and a refresh of the Bellabeat brand. Launched in 2008, London Advertising's model is to work with clients across the world from one London office and create 'One Brilliant Idea' for each client that works in any media, any language and any market."

Bellabeat is a Silicon Valley incubated health-tech company co-founded by Urska Srsen and Sandro Mur to create products that inspire and empower women. The company was chosen by Y-Combinator as a top five candidate for finance and support in 2014 and its wearable tech product lines already serve over half a million customers. London Advertising has been appointed to reposition Bellabeat in the female lifestyle sector, deliver a major international creative campaign launching this Autumn, and develop a global communications strategy alongside a brand refresh. London Advertising operates from a single London office to create 'One Brilliant Idea' for clients worldwide.

Read at The Drum