"This whole campaign is basically a love letter to our users, helping them stand up for the tools that they believe make their work easier. We wanted to find this intersection of heart, humor and product truth, which is really hard to do,"
"We really view this as the jumping off point for a much broader 12- to 18-month campaign,"
"It will be a long-term investment in our brand."
Zoom launched a global brand campaign called Zoom Ahead to reposition from teleconferencing software to an AI-powered collaboration platform. The effort started on podcasts and with influencers, with a TV component arriving later and activity extending into next year. A 30-second ad titled "I Use Zoom!" stars Bowen Yang as a domineering IT manager and shows employees publicly proclaiming their preference for Zoom to emphasize product benefits. The spot was written and produced by Colin Jost's agency, No Notes, and will air nationally Dec. 31 during the College Football Playoffs with a Super Bowl regional pre-show buy. The campaign will span digital, social and experiential channels as a multi-quarter brand investment.
Read at Marketing Dive
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