"Our advertising is not focused on: 'Book on Expedia and get the lowest price.' We used to earlier, but we've moved away from that and really talk about places you can go and things you can experience, Michael Dykes, Expedia's vice president, market management for Asia Pacific, said in an exclusive interview with Skift."
"A big part of Expedia's Asia strategy is built on artificial intelligence and data, such as the new Trip Matching tool."
"Let's say you're on Instagram and you're watching a reel for a destination. Doesn't matter who the influencer is, you share the reel with Expedia Group. Our AI will digest the"
Expedia Group is changing marketing and product priorities across Asia while reallocating spending to support a new positioning. The company is abandoning a price-led brand image and no longer emphasizes lowest-price guarantees in advertising. Messaging now highlights destinations, experiences, and things travelers can do rather than competing primarily on cost. The regional strategy depends heavily on artificial intelligence and data capabilities, including a Trip Matching tool that uses social content signals to infer interests. Marketing dollars and product builds are being aligned to support personalized, experience-focused customer journeys.
Read at Skift
Unable to calculate read time
Collection
[
|
...
]