#brand-launch

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#social-media-marketing #mascot-branding #community-building #boutique-hotels #hilton-honors
Social media marketing
fromThe Globe and Mail
1 week ago

This sleep tape startup works to perfect the product launch playbook

Social-media-first branding, playful mascots, and community-driven launch tactics build hype, trust, and sales momentum for small consumer brands without large ad budgets.
Real estate
fromTravel + Leisure
2 weeks ago

Hilton Just Launched a New Brand of Independent Boutique Hotels-What to Know

Hilton launched Outset Collection, a boutique brand of distinct, place-driven hotels across U.S. small towns, urban neighborhoods, and outdoor destinations, integrated with Hilton Honors.
fromBevindustry
3 weeks ago

Charlie Sheen enters non-alcohol beer market

Mine found another gear eight years ago when I got off the booze, and switched to non-alc beer. During that time, the choices were vast but the quality was sparse. I decided to change all of that, and made my own: Wild AF. I think we can all agree, 'the morning belongs to the night before.' Write your own story.
Food & drink
Bicycling
fromBikemag
3 months ago

Do We Really Need Another MTB Brand?

Brett Rheeder has launched Signature, a new brand focusing on unique style and progressive marketing in the mountain biking industry.
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