"Acne is something I started to struggle with in middle school and throughout high school. I tried different doctors, medications and a bunch of different products and treatments. After every time I completed Accutane, my acne would tend to come back. It was kind of what kickstarted my career online, because I was at such a low point in my self-confidence that I just decided to go online and share about my acne because I thought maybe it would help someone."
"I didn't want to just rush into anything or just do anything for a paycheck, so I was kind of trying to just take my time and figure out what I really felt passionate about. A lot of the opportunities were either for me to jump on board with something that had already kind of been built, and I knew that I wanted to start building something."
Alix Earle launched her skincare brand, Reale Actives, aimed at acne-prone skin. Earle, a successful influencer with 14 million followers, has extensive marketing experience. She struggled with acne since middle school, which motivated her to share her journey online. After college, she sought to create a brand that reflected her passion rather than just pursuing financial gain. Earle's insights into influencer marketing and brand development stem from her personal experiences and professional achievements, including her involvement in high-profile advertising campaigns and business ventures.
Read at Fortune
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