Hilton Just Launched a New Brand of Independent Boutique Hotels-What to Know

""Outset Collection by Hilton is designed to capture what travelers increasingly crave: hotels with personality, a sense of place, and experiences that don't feel cookie-cutter. The company announced that the first 60 hotels in development will span small towns, urban neighborhoods, and outdoor destinations in the U.S. Each hotel will have distinct design aesthetics, architectural style, and on-site amenities. That means a boutique city stay may come with contemporary interiors and high-tech features, while a basecamp for outdoor adventure offers guests local guidebooks""

""Travel is all about discovery and the freedom to explore on your own terms," Kevin Osterhaus, Hilton's president of Global Lifestyle Brands, tells Travel + Leisure. "And that's the inspiration behind Outset Collection-to help guests experience soulful, independent stays. From rugged, adventure outposts to hidden gems in the heart of the city, these hotels fit the place, not a mold. Each hotel shines on its own, with Hilton there as a trusted backbone.""

Outset Collection is a new Hilton brand of one-of-a-kind and boutique hotels emphasizing personality, sense of place, and non-cookie-cutter experiences. The initial 60 hotels in development will span small towns, urban neighborhoods, and outdoor destinations across the U.S. Each property will feature distinct design aesthetics, architectural styles, and on-site amenities tailored to its location. City hotels may offer contemporary interiors and high-tech features, while outdoor basecamps will provide local guidebooks and trail snacks. Debut bookings begin in November, with stays starting later this year. All Outset Collection hotels will participate in Hilton's global infrastructure, including the Hilton Honors loyalty program.

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