#brand-integrity

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fromThe Drum
1 month ago

No, a TikTok probably won't grow your luxury brand in the long term

A heritage brand reviews its data. Its core customer is over 50. There's talk of future-proofing. And then a panicked someone says: 'We need the next generation.'
Fashion & style
fromMedium
2 months ago

Craft vs. Complacency: the ethics of laziness in AI-driven UX

Judgment, not tools, is the issue when it comes to AI-generated design and its impact on brand integrity.
fromEntrepreneur
3 months ago

The Costly Mistake Franchise Recruiters Need to Avoid | Entrepreneur

Prioritizing quality over volume in franchising leads to better long-term results and brand integrity.
Franchise organizations often overlook effective candidate evaluation to fulfill growth quotas.
Social media marketing
fromIndependent
3 months ago

Legal letters and copyright rows as GAA accuses coaches and companies of "seeking to line their own pockets"

The GAA is combatting trademark infringements to protect its brand from exploitation by businesses and individuals.
Artificial intelligence
fromInc
3 months ago

AI Is Driving This Growing Social Media Trend. It Has Serious Consequences

The rise of AI-generated content can lead to creators' likenesses being misused in advertising, undermining trust with their audience.
Marketing tech
fromExchangewire
3 months ago

TradPlus Partners with GeoEdge to Elevate Ad Quality and Safeguard the User Experience

TradPlus partners with GeoEdge to enhance ad quality and safety in mobile advertising.
fromAcast
4 months ago

From Baby Eczema to a Beauty Empire: The Dr. PAWPAW Story | PR LIKE A BOSS!

Dr. PAWPAW started from a personal need for a natural remedy for eczema and evolved into a successful global beauty brand.
Artificial intelligence
fromFood & Beverage Magazine
4 months ago

AI Driving America's F&B Counterfeit Crisis, New Study Finds - Part 1

AI has drastically lowered barriers for counterfeiters, leading to increased food and beverage fraud.
Consumer vigilance and regulatory measures are crucial in combating the rising counterfeit threats.
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