"The CMO has been hailed by readers of The Drum for challenging category complacency and standing up for purity and integrity as he educates tequila drinkers and takes aim at competitors. Yesterday, The Drum revealed our Rebel 50 list, profiling the boldest, bravest marketers shaping our industry. Today, we can share who our readers consider the most rebellious rebel."
"Duggan has weaponized censorship with the Bacardi brand's '100% Additive-Free Tequila' campaign, turning regulatory restrictions into a creative statement. With bleeped-out words and redacted visuals, Patrón forced consumers to confront the industry's dirty secrets and sparked an industry-wide conversation about transparency. Duggan's rebellion is in challenging category complacency. He's not just marketing tequila; he's educating drinkers and taking aim at competitors. The result is a brand that stands for purity and integrity, earning loyalty by leading with truth even when it makes people uncomfortable."
Ned Duggan is global chief marketing officer at Patrón and emerged as the public vote's top rebellious marketer. He weaponized censorship in the '100% Additive-Free Tequila' campaign, turning regulatory limits into a creative statement. Bleeped-out words and redacted visuals forced consumers to confront the industry's dirty secrets and sparked wide conversation about transparency. Duggan challenges category complacency, educates tequila drinkers, and targets competitors. His approach centers on purity, integrity, and leading with truth to build loyalty even when messages make people uncomfortable. Jackie Jantos placed second for bold, experimental Hinge marketing.
Read at The Drum
Unable to calculate read time
Collection
[
|
...
]