TradPlus has announced a strategic partnership with GeoEdge to improve ad safety and quality across its digital advertising platform. By integrating GeoEdge's advanced malware detection and ad quality technology, TradPlus aims to proactively eliminate problematic ads before reaching users. This collaboration allows for granular ad filtering, helping to maintain brand integrity and user trust. The partnership signifies TradPlus' commitment to fostering a secure advertising environment, ensuring that both users and publishers benefit from higher standards in mobile advertising.
User experience is the cornerstone of sustainable growth in mobile advertising," said Matt Wang, CEO of TradPlus. "Partnering with GeoEdge empowers us to preemptively eliminate disruptive and inappropriate ads, aligning with our mission to prioritise transparency and safety.
We're proud to partner with TradPlus in protecting the mobile advertising ecosystem," said Amnon Siev, CEO at GeoEdge. "This partnership ensures that publishers can monetise effectively while maintaining the highest standards of user experience and ad quality.
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