Using Skynet to sell shampoo? Meta's AI pitch is a trap, build a brand instead
Yes, AI can optimize for clicks. But it cannot build brands. And what Meta is quietly building is not a brand engine. It's a revenue machine optimizing attention flows to maximize yield. Its yield. Not yours.
5 Signs Your Startup Actually Has Brand Value | HackerNoon
Brand value isn’t just a by-product of good execution. It’s a measurable asset only if it checks the boxes that make it defensible, durable, and differentiated.
From Amazon to Adobe: 2025 is all about the 'quiet rebrand'
When it comes to overall brand equity, subtle rebrands might be more powerful than splashy announcements, as seen with Adobe and Amazon's new identities.