#brand-equity

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Marketing tech
fromThe Drum
1 day ago

'Double down on best practices' - how to turn uncertainty into strategic clarity

Adapting marketing practices is essential to navigate today’s volatility and consumer unpredictability.
Marketing tech
fromMarTech
1 month ago

How smarter measurement can fix marketing's performance trap | MarTech

Short-term marketing focus damages brands, creating a cycle of diminishing returns known as the 'doom loop.'
fromAdExchanger
5 months ago
Marketing

How Nespresso Measures The Online Impact Of Its Boutiques | AdExchanger

Nespresso's boutiques boost online sales through a halo effect, fostering brand equity and customer engagement.
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