Meet the 10 visionary CMOs shaping their brands' roles in business and cultureThe role of the CMO has evolved significantly, becoming crucial for brand growth and adaptation amidst media fragmentation.
Brand Architecture: How To Design Practical Brand Architecture (2024) - ShopifyIntroducing sub-brands can enhance brand equity and requires thoughtful planning regarding brand identity and market appeal.Brand architecture serves as a blueprint for organizing sub-brands and influencing consumer perception.
Brand Compliance: What It Is and How To Maintain It (2024) - ShopifyAligning brand identity with business mission strengthens recognition and builds trust.Brand compliance is essential for maintaining consistency and protecting brand equity.
Meet the 10 visionary CMOs shaping their brands' roles in business and cultureThe role of the CMO has evolved significantly, becoming crucial for brand growth and adaptation amidst media fragmentation.
Brand Architecture: How To Design Practical Brand Architecture (2024) - ShopifyIntroducing sub-brands can enhance brand equity and requires thoughtful planning regarding brand identity and market appeal.Brand architecture serves as a blueprint for organizing sub-brands and influencing consumer perception.
Brand Compliance: What It Is and How To Maintain It (2024) - ShopifyAligning brand identity with business mission strengthens recognition and builds trust.Brand compliance is essential for maintaining consistency and protecting brand equity.
Schwan's, the iconic American food delivery service, shut down. How much was its new name to blame?Rebranding can lead to significant risks, especially for long-established brands that risk losing valuable brand equity.
How Nespresso Measures The Online Impact Of Its Boutiques | AdExchangerNespresso's boutiques boost online sales through a halo effect, fostering brand equity and customer engagement.
How to Use the Lynx Prop Trading platform to run successful stock contests and engage traders - London Business News | Londonlovesbusiness.comOrganizing stock trading competitions is critical for prop firms to build relationships and attract talent.
Strengthening brand equity as a lever for business growthConsumer trust and brand familiarity are critical for purchasing decisions in 2024.
Five Essentials for Marketing Performance Measurement SystemsMarketing metrics must align with strategic goals to ensure budget approval and effectiveness assessment for long-term success.
6 Benefits of Brand Equity | EntrepreneurBrands need to focus on building brand equity early to establish recognition, trust, and differentiation in a competitive market.
5 things to consider before you take the plunge into branded entertainmentLong-form branded films are gaining popularity in marketing as they provide a deeper connection with consumers and enhance brand equity.
Revolution Beauty Expects Return to Growth by Year-EndRevolution Beauty expects return to growth in second half of fiscal year despite revenue decline in the coming six months.
Reddit is My Surprising Secret to Marketing Success: Here's How I've Used it to Grow My BusinessUtilize underutilized social networks like Reddit for marketing to build brand equity and attract clients with minimal budget.