#brand-equity
#brand-equity

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Using Skynet to sell shampoo? Meta's AI pitch is a trap, build a brand instead

Yes, AI can optimize for clicks. But it cannot build brands. And what Meta is quietly building is not a brand engine. It's a revenue machine optimizing attention flows to maximize yield. Its yield. Not yours.

Marketing

fromHackernoon

2 months ago

5 Signs Your Startup Actually Has Brand Value | HackerNoon

Brand value isn’t just a by-product of good execution. It’s a measurable asset only if it checks the boxes that make it defensible, durable, and differentiated.

Business

fromCreative Bloq

2 months ago

From Amazon to Adobe: 2025 is all about the 'quiet rebrand'

When it comes to overall brand equity, subtle rebrands might be more powerful than splashy announcements, as seen with Adobe and Amazon's new identities.

Graphic design

Marketing tech

fromThe Drum

3 months ago

'Double down on best practices' - how to turn uncertainty into strategic clarity

Adapting marketing practices is essential to navigate todayâs volatility and consumer unpredictability.

Marketing tech

fromMarTech

4 months ago

How smarter measurement can fix marketing's performance trap | MarTech

Short-term marketing focus damages brands, creating a cycle of diminishing returns known as the 'doom loop.'

fromAdExchanger

8 months ago

How Nespresso Measures The Online Impact Of Its Boutiques | AdExchanger

Nespresso's boutiques boost online sales through a halo effect, fostering brand equity and customer engagement.

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