Entrepreneur1 month agoMarketing6 Benefits of Brand Equity | EntrepreneurBrands need to focus on building brand equity early to establish recognition, trust, and differentiation in a competitive market. [ more ]
The Drum3 weeks agoMarketing5 things to consider before you take the plunge into branded entertainmentLong-form branded films are gaining popularity in marketing as they provide a deeper connection with consumers and enhance brand equity. [ more ]
The Business of Fashion1 week agoMarketingRevolution Beauty Expects Return to Growth by Year-EndRevolution Beauty expects return to growth in second half of fiscal year despite revenue decline in the coming six months. [ more ]
Buffer: All-you-need social media toolkit for small businesses1 week agoMarketingReddit is My Surprising Secret to Marketing Success: Here's How I've Used it to Grow My BusinessUtilize underutilized social networks like Reddit for marketing to build brand equity and attract clients with minimal budget. [ more ]