#brand-equity

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Marketing tech
fromThe Drum
3 weeks ago

'Double down on best practices' - how to turn uncertainty into strategic clarity

Adapting marketing practices is essential to navigate today’s volatility and consumer unpredictability.
Marketing tech
fromMarTech
1 month ago

How smarter measurement can fix marketing's performance trap | MarTech

Short-term marketing focus damages brands, creating a cycle of diminishing returns known as the 'doom loop.'
fromAdExchanger
6 months ago

How Nespresso Measures The Online Impact Of Its Boutiques | AdExchanger

Nespresso has found that the physical presence of its boutiques enhances online sales through the halo effect, allowing it to connect with customers across multiple channels. This approach not only boosts immediate sales but also builds long-term brand loyalty.
Marketing
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