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fromThe Drum
21 hours ago

Northrop Grumman on creating the first serialized comedy for LinkedIn

Since 2020, Northrop Grumman (NG) has been on a journey to establish their new brand ethos and mantra: "Defining Possible." OBJECTIVES Research showed that there was a barrier: perception. To many, the bureaucratic "black box" that is Aerospace and Defense (A&D) could never be innovative. The truth is, some of the most innovative technologies were sparked in the A&D industry. Our goal: increase positive perception of Northrop Grumman, despite the stereotypes we faced.
Social media marketing
fromMarTech
2 weeks ago

7 tips for building a B2B social presence that actually works | MarTech

B2B social media succeeds when teams set a clear goal, prioritize one primary platform, and align content, tone, and metrics to audience behavior.
Social media marketing
fromSocial Media Explorer
3 months ago

How to Choose the Right Social Media Channel to Reach Contractors - Social Media Explorer

Focus social media efforts on the specific platforms where professional roofing contractors engage and build trust through expertise rather than broad, hard-sell tactics.
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