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fromNeil Patel
1 week ago

B2B Social Media Marketing: Build a Winning Strategy

Your buyers are on these platforms every day, scrolling LinkedIn between meetings, watching YouTube explainers, and even picking up insights on TikTok. The good news is that most of your competitors aren't doing this well. And B2B social follows different rules. It's less about selling, more about showing up with value and building trust over time. This guide breaks down the platforms, strategy, and mistakes to avoid so you can stop blending in and start building something that drives real results.
Social media marketing
fromThe Drum
3 weeks ago

Northrop Grumman on creating the first serialized comedy for LinkedIn

Since 2020, Northrop Grumman (NG) has been on a journey to establish their new brand ethos and mantra: "Defining Possible." OBJECTIVES Research showed that there was a barrier: perception. To many, the bureaucratic "black box" that is Aerospace and Defense (A&D) could never be innovative. The truth is, some of the most innovative technologies were sparked in the A&D industry. Our goal: increase positive perception of Northrop Grumman, despite the stereotypes we faced.
Social media marketing
fromMarTech
1 month ago

7 tips for building a B2B social presence that actually works | MarTech

B2B social media succeeds when teams set a clear goal, prioritize one primary platform, and align content, tone, and metrics to audience behavior.
Social media marketing
fromSocial Media Explorer
4 months ago

How to Choose the Right Social Media Channel to Reach Contractors - Social Media Explorer

Focus social media efforts on the specific platforms where professional roofing contractors engage and build trust through expertise rather than broad, hard-sell tactics.
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