"The question is not "should we be on social media," but "where should we be, and what should we be saying?" The answer is not to be everywhere. It's about a strategic presence on the specific platforms where your ideal customer is actually spending their time. For a manufacturer of premium custom shingles, the goal is to be a trusted, expert voice in the right digital spaces."
"For many roofing contractors, Facebook is their digital breakroom and their community forum. It's the place where they connect with their peers in large, highly active, and often private groups dedicated to the roofing industry. The Strategy: Your primary strategy on Facebook should be to become a helpful and respected member of these professional groups. This is not a place for a hard sell or for spamming your product links. It's a place to listen, to answer technical questions with genuine expertise."
A targeted social media presence is essential for B2B companies selling to specialized trades. The primary goal is to be present on platforms where professional roofing contractors spend time and to establish a trusted, expert voice. Facebook functions as a community hub where contractors congregate in active, often private groups; the strategy is to listen, answer technical questions, and build reputation rather than sell. Instagram operates as a visual portfolio to showcase completed roofs, product quality, and contractor craftsmanship. Strategic focus on the right digital spaces maximizes marketing ROI and trust among skilled-trade professionals.
Read at Social Media Explorer
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