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1 day agoMen's Wearhouse Grows Its Audience Through A Campaign Run Solely On Digital Audio | AdExchanger
Men's Wearhouse developed an audio-only campaign with its measurement and media agency, Ovative Group, and activated it through The Trade Desk's Kokai platform. The core message of the campaign was that 'you can get whatever you need at Men's Wearhouse,' highlighting three parts of the brand's offerings: its 'everywhere look' for a typical day, suits and wedding attire.
Marketing