Smart TV Games From Samsung And Play.Works Boost Audience Engagement
Smart TVs are becoming dominant content gateways, enabling interactive games that transform short ads into extended engagement and create new advertising and content convergence opportunities.
Best Buy bets on sports, creators to serve up holiday gifting inspiration
Best Buy's holiday campaign emphasizes creator partnerships, sports-focused CTV ads, influencer storefronts, and the return of Gram to boost gifting and holiday sales.
Nexxen initiated with a Buy at BTIG - TipRanks.com
Nexxen receives a Buy rating with a $13 target; connected TV ad market growth, Nasdaq listing, and Russell 3000 inclusion expected to boost investor awareness.
Why shoppable CTV is a win-big strategy in this year's holiday season ad race
Shoppable CTV enables brands to convert viewers into buyers by combining precision targeting, immersive ad formats, seamless checkouts, and measurable conversion metrics.