#connected-tv-advertising

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#programmatic-advertising #conversion-apis #performance-marketing #streaming-platforms
Marketing tech
fromAdExchanger
4 days ago

Are CAPIs The Next Phase Of Performance TV? | AdExchanger

Streaming platforms are adopting conversion APIs to help advertisers measure performance and justify media spending, reflecting the growing importance of performance marketing in connected TV advertising.
Television
fromAdExchanger
5 days ago

The Year CTV Goes Full Funnel | AdExchanger

CTV platforms adopt conversion APIs to measure TV advertising performance like digital channels, while live sports streaming rights shift to tech companies amid regulatory challenges.
Marketing tech
fromAol
6 days ago

Viant Technology (DSP) Q4 2025 Earnings Transcript

Viant Technology achieved record quarterly revenue and profitability through connected TV expansion, proprietary addressability, and autonomous AI solutions, with major new client wins including Molson Coors and WHOOP.
Television
fromDigiday
6 days ago

Future of TV Briefing: OpenX adds attention targeting for CTV ads backed by TVision

OpenX now offers CTV advertisers a targeting option to reach audiences more likely watching their TV screens rather than looking at phones, powered by TVision's attention measurement technology.
Marketing tech
fromwww.emarketer.com
6 days ago

amazon - Reports, Statistics & Marketing Trends

Fire TV integrates ads across screens using CTV reach and retail data, while AI emerges as a defining force in retail tech, with stablecoins moving into mainstream payments infrastructure and chatbots driving conversion rate increases.
Marketing tech
fromwww.marketingdive.com
1 week ago

Netflix enriches ad-targeting prowess with Amazon, Yahoo audience data

Netflix expands ad-targeting capabilities through partnerships with Amazon and Yahoo, introducing audience data integration and a Conversion API tool to enhance advertising precision and full-funnel marketing effectiveness.
Marketing tech
fromExchangewire
2 weeks ago

Ogury Extends Persona-Based Advertising to Connected TV

Ogury extends persona-based advertising to connected TV, enabling consistent multi-screen audience targeting across mobile, desktop, and CTV within a unified framework.
Television
fromwww.forbes.com
3 months ago

Smart TV Games From Samsung And Play.Works Boost Audience Engagement

Smart TVs are becoming dominant content gateways, enabling interactive games that transform short ads into extended engagement and create new advertising and content convergence opportunities.
Marketing
fromMarketing Dive
4 months ago

Best Buy bets on sports, creators to serve up holiday gifting inspiration

Best Buy's holiday campaign emphasizes creator partnerships, sports-focused CTV ads, influencer storefronts, and the return of Gram to boost gifting and holiday sales.
Business
fromTipRanks Financial
5 months ago

Nexxen initiated with a Buy at BTIG - TipRanks.com

Nexxen receives a Buy rating with a $13 target; connected TV ad market growth, Nasdaq listing, and Russell 3000 inclusion expected to boost investor awareness.
Marketing tech
fromThe Drum
5 months ago

Why shoppable CTV is a win-big strategy in this year's holiday season ad race

Shoppable CTV enables brands to convert viewers into buyers by combining precision targeting, immersive ad formats, seamless checkouts, and measurable conversion metrics.
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