#connected-tv-advertising

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AdExchanger
3 weeks ago
Marketing

How This Analytics Startup - A Spinoff Of GumGum - Tackles Sports Sponsorship Measurement | AdExchanger

Relo Metrics fills the measurement gap for sports sponsorships, essential for brands leveraging live sports.
Transitioning to impression-level reporting improves the accuracy of connected TV ad metrics. [ more ]
#digital-advertising
AdExchanger
5 months ago
Marketing

The IAB Predicts Social Video Will Overtake CTV This Year | AdExchanger

Social video is growing faster than connected TV advertising, with a projected $23.4 billion expenditure by 2024. [ more ]
Investing.com
23 years ago
Marketing

Earnings call: Viant Technology reports robust Q4 growth, eyes AI expansion By Investing.com

Viant's Q4 2023 had an 18% revenue increase and a 400% EBITDA rise.
CTV advertising growth and AI Bid Optimizer contributed to Viant's success. [ more ]
AdExchanger
5 months ago
Marketing

The IAB Predicts Social Video Will Overtake CTV This Year | AdExchanger

Social video is growing faster than connected TV advertising, with a projected $23.4 billion expenditure by 2024. [ more ]
Investing.com
23 years ago
Marketing

Earnings call: Viant Technology reports robust Q4 growth, eyes AI expansion By Investing.com

Viant's Q4 2023 had an 18% revenue increase and a 400% EBITDA rise.
CTV advertising growth and AI Bid Optimizer contributed to Viant's success. [ more ]
moredigital-advertising
Digiday
6 months ago
Privacy technologies

Frequency management is capping CTV ad spend

Ad tech companies are shifting focus to connected TV advertising, a sector expected to grow significantly this year.
Challenges like frequency capping impact the CTV ad industry, with a need for more efficient mechanisms to manage ad repetition. [ more ]
AdExchanger
3 months ago
Marketing tech

What TV Advertisers Need To Know About Outcomes | AdExchanger

Streaming platforms focus on outcomes-based advertising to compete for ad dollars. [ more ]
MarTech
3 months ago
Marketing

Google launches Google TV advertising network | MarTech

Google launched Google TV, providing ad inventory on 125+ channels with in-stream video ads, targeting rising connected TV viewership. [ more ]
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