#conversion-apis

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Marketing tech
fromAdExchanger
3 days ago

Conversion APIs Are Becoming Table Stakes - But Not All Brands Have Bought In | AdExchanger

Conversion APIs (CAPIs) are essential for walled-garden ad platforms to deliver accurate conversion data, improve bidding optimization, and guide efficient budget allocation.
fromAdExchanger
1 month ago

Your CAPI Cheat Sheet: Understanding Conversion APIs | AdExchanger

Server-side Conversion APIs (CAPIs) enable brands to bypass browser-based tracking limitations by sending marketing data directly to ad platforms, ensuring privacy compliance.
Marketing tech
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