AMC Networks Expands Ad Initiative To Theatrical Moviegoing, Boosts AI Partnership With Runway

"AMC Networks Outcomes is incorporated into the company's Audience+ ad platform. Like its peers in the linear programming business, AMC Networks is managing through a significant transition of ad dollars and viewing from linear TV to streaming, with digital now accounting for the largest share of total revenue."

"The movie theater offering has expanded its capabilities to include movie ticket sales through partners Fandango and iSpot and consumer location and visitation measurement through Cuebiq. The company can now help ad buyers show up anywhere they have a physical presence, across categories like retail, banking and quick-service restaurants."

"The horror movie campaign drove significantly higher levels of interest in the film, according to Fandango data. Viewers exposed to the ads were 25% more likely to visit the film's main page on Fandango, 28% more likely to research movie times and 46% more likely to purchase tickets."

AMC Networks launched an expanded version of AMC Networks Outcomes, an attribution product integrated into its Audience+ ad platform, extending outcome-based advertising beyond streaming to movie theaters and consumer locations. The expansion incorporates data from Fandango for movie ticket sales tracking and iSpot for ad tracking, along with Cuebiq for consumer location measurement. This enables advertisers to measure campaign effectiveness across physical retail, banking, and quick-service restaurant locations. The company demonstrated the platform's capabilities through a horror film campaign case study, showing that exposed viewers were significantly more likely to visit the film's Fandango page, research showtimes, and purchase tickets. AMC Networks continues transitioning from linear TV advertising to streaming and digital revenue sources.

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