#ar

#ar

Microsoft is discontinuing HoloLens 2 production with no future devices planned, marking a retreat from the AR market.

Apple has canceled development of its AR smart glasses, shifting focus to the Vision Pro headset as its sole AR/VR device.

CES 2025 will highlight AI and AR innovations alongside traditional tech categories, showcasing significant announcements from major companies throughout the event.

AR and VR are transforming UX design, creating seamless digital experiences beyond screens.

Vision Pro headset by Apple has not been a popular replacement for traditional computers due to discomfort and inefficiency in work-related tasks.

The adoption of new marketing technologies requires an appropriate mindset and education to overcome challenges and maximize benefits.

The metaverse, a communal cyberspace, is envisioned as the next evolution in AR and VR technologies.

Meta is shifting focus from VR to smart glasses, Apple emphasizes a cheaper Vision headset over Vision Pro, major impacts on VR and AR future expected.

Meta Connect 2024 will feature new VR/AR hardware and AI innovations, shaping the future of mixed reality and generative AI.

Key products like the Meta Quest successor and Orion AR glasses are highly anticipated for the event.

Meta is launching the affordable Quest 3S headset with Snapdragon XR2 Gen 2 processor and fast-switching LCD panels, maintaining performance while keeping costs down.

Meta focuses on integrating generative AI into games to enhance player experiences in its metaverse strategy.

Meta revealed affordable AR/VR hardware and advanced smart glasses, emphasizing accessibility and pricing advantages over competitors like Apple's Vision Pro.

Meta is unveiling new AR glasses, an affordable Quest 3, and AI features at their annual VR/AR event.

Caroline Ellison received a two-year prison sentence and remorsefully admitted her role in the FTX fraud.

Palworld's surprise PS5 launch is met with mixed reactions, caught in a legal battle with Nintendo over similarities to Pokémon.

Duolingo enters the music education space with a new digital piano, collaborating with Loog to enhance learning experiences.

Snap is launching AR Extensions for advertisers to integrate AR into ads.

Cathy Hackl is a respected tech futurist and business executive specializing in gaming, AR, AI, and spatial computing.

Audible launched the world's largest global AR campaign without the need for a mobile device.

AR lenses, including Face and Shoppable Lenses, drove high active attention and positively impacted short-term and long-term brand lift across various marketing objectives.