Snapchat is debuting generative AI video Lenses, allowing users to experience interactions with virtual animals like Raccoons and Foxes. These innovative tools are powered by an in-house generative video model and will be released weekly. Initially available only to Snapchat Platinum subscribers at $16 per month, the Lenses feature animations alongside a bouquet effect in one of its offerings, Spring Flowers. This initiative builds on Snapchat's history of integrating advanced AR and AI technologies to enhance user engagement and creativity on the platform.
Snapchat's new generative AI video Lenses allow users to interact with virtual animals like Raccoons and Foxes, enhancing engagement through innovative AR experiences.
The introduction of AI-powered Lenses marks Snapchat's continued commitment to advanced AR, ML, and AI technologies, emphasizing its role as an industry innovator.
Only users who subscribe to Snapchat Platinum will access these new features, highlighting a trend where premium users receive exclusive cutting-edge functionalities.
With the generative video tool, Snapchat aims to elevate user creativity, allowing for dynamic content creation and easy sharing across various social platforms.
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