Meta is reportedly looking to expand its physical retail footprint to promote its hardware products, particularly the Ray-Ban Meta glasses and Meta Quest VR headsets. This move could facilitate better sales, as customers will have the opportunity to try products in-store before purchasing. Additionally, establishing a retail presence will enable Meta to compete more effectively with Apple's future AR and VR endeavors. Recently, the company appointed a new retail VP, indicating its commitment to this strategy, which includes its existing store in California.
Meta aims to expand its physical retail presence to enhance sales of its hardware products, like Ray-Ban Meta glasses and Meta Quest VR headsets.
The introduction of Meta's retail stores may allow consumers to experience wearables like the Quest VR headsets in-person, facilitating easier purchasing decisions.
With a retail strategy, Meta hopes to better compete with Apple in the AR and VR markets, particularly against products like Apple's Vision Pro headset.
As part of its retail strategy, Meta has hired a former CEO from The RealReal, indicating its serious commitment to developing a strong retail footprint.
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