#hardware-sales

#hardware-sales

Circana released its monthly sales report for November today, shining a light on how the North American video game business is performing. Hardware sales had a particularly difficult month, with sales falling 27%, from $949 million in November 2024 to $695 million in November 2025. November 2025 represented the lowest hardware spending total for a November month since November 2005 ($455 million). A total of 1.6 million game hardware units were sold in North America for November 2025, and that's the lowest since November 1995 (1.4 million units).

As part of Nintendo's latest earnings briefing, the company said it is open to spending some of its cash reserves on a variety of business functions, including buying game developers. Nintendo said it wants to spend money to invest in strengthening its game development pipeline, and this includes acquiring companies to make them subsidiaries. Nintendo historically does not buy many companies, but it's something the company would consider under the right conditions.