Meta is expanding its retail strategy by planning to open physical stores and hire retail workers, as reported by Business Insider. This initiative aims to boost sales of their hardware products, particularly smart glasses, which sold over 1 million units last year. Currently, Meta operates only one retail location, the Meta Store in Burlingame, California, opened in 2022, but signs indicate a broader rollout may be forthcoming. CEO Mark Zuckerberg has indicated that while initial sales are promising, they need significant growth to impact the business substantially.
At a recent all-hands meeting, Meta CEO Mark Zuckerberg highlighted that while selling over 1 million units of smart glasses was a 'great start', it wouldn't fundamentally shift the business.
Despite having only one physical store so far, Meta's long-term plans involve significantly expanding its retail footprint as it aims to enhance sales of its hardware products.
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