At Google I/O, the company will promote Android XR, a pivotal move to encroach on the VR and AR market. Despite previous inconsistencies with similar technologies, Google seeks to mobilize developers to create applications for Samsung's upcoming VR headset powered by this new spatial computing operating system. Market competition has intensified with significant investments from Apple and Meta, which may provide an opportunity for Google to leverage its AI capabilities and enhance Android's expansion into immersive technologies, although it faces skepticism due to past failures in the XR space.
At its annual Google I/O developer conference, Google aims to engage developers around its new Android XR amid previous inconsistent efforts in AR and VR.
Despite a checkered past in AR and VR, Google is optimistic about garnering developer support for Android XR, especially as competition heats up with Apple and Meta.
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