#ai-disclosure

#ai-disclosure

It's not exactly a secret that many advertisers are using generative AI in their marketing, from producing copy to editing images. What isn't always as obvious is exactly when those tools are being used, and when advertisers ought to make AI usage clear to their audiences. Last month, the IAB launched a new framework to standardize when AI in ads should be disclosed.

AI chatbots have been with us three years and one month (at least the kind that use large language models (LLMs) to communicate with natural-sounding words). Already norms are emerging in some professions for users to disclose how they use AI. For example: Organizations such as the International Committee of Medical Journal Editors created policies for disclosing AI use in scientific manuscripts.

Forget the film camera revival that never quite materialized at scale. The defining hardware trend of 2026 will be the continued adoption of C2PA (Content Credentials) signing in camera bodies beyond the flagship tier. Leica and Nikon have been early movers here, with Sony engaged in the broader Content Credentials ecosystem. This year, we are likely to see signing capabilities expand from flagship and select professional models into higher-volume lines as implementation costs fall and workflow integration matures.