"Google submitted its own remedies proposal, which the EC will consider over the next quarter. The commission's provisional decision, which is a cool 363 pages long, warns that "merely discontinuing" the illegal practices documented in the case doesn't guarantee Google won't monopolize the market in the future. "A s long as the structural conflicts of interest have not been removed," according to the decision, "Google's ability and incentive to favour its own operations would remain.""
"Instead of disclosing every instance of AI, according to the IAB, platforms and brands should only disclose AI usage when it could mislead consumers about someone's identity or character. Examples include depictions of deceased persons and instances of AI copying a person's likeness, such as deepfakes. The framework also advises that AI disclosures live adjacent to and not atop a creative asset."
Divestiture advocates retain a faint chance for a Google spin-off as the European Commission weighs a remedies proposal and prepares a provisional decision. The commission's 363-page provisional decision cautions that merely stopping documented illegal practices does not prevent future monopolization. It states that as long as structural conflicts of interest remain, Google would have the ability and incentive to favor its own operations. The IAB recommends that platforms and brands disclose AI usage only when it could mislead consumers about identity or character, such as depictions of deceased persons or deepfakes, and suggests placing disclosures adjacent to creative assets.
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