"After cramming AI into every inch of its smartphones, appliances, and other devices, Samsung is now increasingly slapping it across social media. Several videos posted to the company's YouTube, Instagram, and TikTok accounts in recent weeks were made or edited using generative AI tools, including its latest teaser for the upcoming Galaxy S26 series. The " Brighten your after hours " video features two people skateboarding at night, and supposedly shows off the low-light video capabilities of the upcoming Galaxy S26 devices."
"This video, and several others that use AI to promote camera features, all carry the tag line "Can your phone do that?" but don't specify if Samsung is using its own phones or AI models to generate the content. It wouldn't be the first time that the company has misrepresented its smartphone camera capabilities in marketing materials. Samsung has also been posting low-quality cartoons (which look suspiciously Disney-styled) to promote AI home appliances,"
Samsung has been using generative AI tools to make or edit promotional videos on YouTube, Instagram, and TikTok, including a Galaxy S26 teaser. The “Brighten your after hours” clip claims to showcase low-light video capabilities but contains visible artifacts like artificial-looking grocery bags and shifting cobblestones. Multiple AI-made or AI-manipulated pieces carry the tagline “Can your phone do that?” while failing to clarify whether the footage was captured on devices or generated by models. Samsung has also posted stylized cartoons and edited clips for appliances and social posts. Platforms have not uniformly applied external AI labels despite C2PA adoption.
Read at The Verge
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