The National Advertising Division found that Chase's most rewarding' claims, absent additional context tying them to specific product features or attributes, are nonactionable puffery, the organization said in a Dec. 3 release. NAD also determined that most rewarding' card does not convey the message that a consumer will earn the most reward points with that card. The National Advertising Division, also known as NAD, was created by the advertising industry in 1971 in response to concerns about the need for oversight of truth and accuracy in advertising.
As AI quickly advances and legislators struggle to keep up, it can feel like the Wild West when choosing whether and how to disclose the use of AI in advertising and other communications. However, even though the number and scope of formal mandates under existing U.S. law that require advertisers to disclose the use of AI are limited, there are some restrictions and guidelines that advertisers must follow to ensure their compliance.