FTC cracks down on food industry for paid dietitian 'influencer' posts
Federal regulators are cracking down on food and beverage industry groups and nutrition influencers for not properly disclosing paid advertising.
The FTC is enforcing stricter standards for social media marketing campaigns to ensure transparency about who is funding them.
The action is a response to an investigation that revealed the food and beverage industry's use of dietitians to promote industry-friendly messages without disclosing sponsors. [ more ]