"Two weeks ago, France passed a bill that would require influencers and content creators to disclose when they use an AR filter or every time they digitally manipulate their face or body in images they share with their online audiences. The law also states that they must clearly disclose when their post is a paid promotion. Failure to meet these requirements can result in up to six months in prison or a €300,000 fine."
"The new regulation builds on a growing body of research documenting the negative effects of consuming highly-edited posts and taking them at face value - which can harm users' mental health and self-esteem. At the same time, some audiences are becoming more cognizant of the signs of altered photos, such as noticing a wall or door that appears to melt into a digitally cinched waist."
France has enacted a law requiring influencers and content creators to disclose use of AR filters or any digital manipulation of their face or body, and to label paid promotions. Noncompliance can lead to up to six months in prison or a €300,000 fine. The regulation responds to evidence linking highly edited posts to harm to users' mental health and self-esteem, and builds on earlier rules in Nordic countries and Israel addressing AR filters and retouched images. US marketers generally regard the law as beneficial for audience wellbeing, though its direct legal effect remains limited to France.
Read at The Drum
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