"where a bunch of lawyers specializing in advertising law discuss cases that have crossed their desk. During the conference they on emerging legal issues in AI, social media and protecting kids online, and Schiff got a firsthand look at what's worrying these lawyers. While the copyright issues related to AI-generated images have generated much discussion, the NAD focuses most on misleading claims in advertising, and how these images could mislead consumers."
""If you open up a bag of chips, they're not all perfectly formed, but AI is going to create you the perfect image of chips tumbling out of a bag," Schiff says on this week's podcast. But faked perfection is considered misleading advertising. In the past, companies that only showed perfectly formed chips (or nuts) tumbling out of a bag have been dinged."
The National Advertising Division prioritizes policing misleading advertising claims, especially where AI-generated imagery creates idealized product depictions that differ from what consumers receive. Perfected AI images of products, such as uniformly flawless chips, raise consumer deception concerns and have led to sanctions when companies present only idealized depictions. Legal specialists at NAD-focused conferences are monitoring emerging issues in AI, social media, and protections for children online. Fast-growth marketers often adopt platform-provided AI tools for efficiency, while larger agencies worry about media quality and conflicts of interest. Manufacturers upset by competitors' claims on social platforms can file complaints with the NAD.
Read at AdExchanger
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