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Marketing tech
fromMarTech
1 day ago

Marketo deprecates SEO feature in latest release notes | MarTech

Adobe is deprecating Marketo Engage's SEO feature by March 31, 2026, redirecting focus to the Email Designer tool and leveraging the acquired Semrush platform for SEO capabilities.
fromTechzine Global
3 months ago

Adobe buys marketing platform Semrush for $1.9 billion

Adobe is acquiring Semrush for $1.9 billion. The creator of Photoshop and Acrobat wants to expand its marketing offering with SEO and AI search capabilities. The acquisition should help Adobe give companies better insight into their online visibility. Adobe is paying $12 per share, a premium of 77.5 percent over Tuesday's closing price. Semrush shares rose 55 percent before the market opened, a logical consequence of the news.
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