"Adobe is acquiring Semrush for $1.9 billion. The creator of Photoshop and Acrobat wants to expand its marketing offering with SEO and AI search capabilities. The acquisition should help Adobe give companies better insight into their online visibility. Adobe is paying $12 per share, a premium of 77.5 percent over Tuesday's closing price. Semrush shares rose 55 percent before the market opened, a logical consequence of the news."
"Adobe's stock has fallen more than 27 percent this year, Reuters reports. This is cause for concern. Investors want the company to bring AI products to market faster. Competition is increasing in Adobe's creative domain, where it has long reigned supreme. In October, Adobe announced that video and photo editing tools will be controllable via chat. It is also collaborating with OpenAI to allow users to operate applications directly via ChatGPT."
Adobe is acquiring Semrush for $1.9 billion to expand marketing offerings with SEO and AI search capabilities. The deal costs $12 per share, a 77.5 percent premium, and pushed Semrush shares higher. Adobe's stock has dropped over 27 percent this year, prompting investor pressure to accelerate AI product rollouts amid rising competition in creative tools. Adobe is enabling chat-controlled editing and partnering with OpenAI on ChatGPT integrations. Semrush brings over a decade of SEO, social media, and digital advertising expertise and GEO capabilities as generative AI increasingly affects consumer search behavior.
Read at Techzine Global
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