"Adobe's Keith Gluck said deprecating features with low usage allows the Marketo Engage team to focus its efforts on other areas of the platform. As for the SEO needs of users, Adobe announced in 2025 that it was acquiring Semrush, a full-featured SEO and visibility tool."
"Reports suggest that few people fully configured the SEO tool to begin with, and its features didn't seem to be a priority for the Market Engage product team in recent years. With LLMs rapidly changing the search landscape, it was time to bid it goodbye."
"The team at Adobe enthusiastically supports the Marketo Engage Email Designer and it's widely used by Marketo users. There were three announcements regarding the Email Designer in the February 2026 release notes."
Adobe's February 2026 release notes for Marketo Engage highlight the deprecation of the SEO feature, effective March 31, 2026, with the SEO tile disappearing April 1, 2026. Users must export their data by the deadline. Adobe's Keith Gluck explained that deprecating low-usage features allows the team to focus on higher-priority areas. The company's 2025 acquisition of Semrush, a comprehensive SEO and visibility platform, provides users with an alternative solution. The SEO tool had limited adoption and was not a priority for the product team. Meanwhile, the Email Designer tool receives significant investment with three new announcements: brand content management capabilities, a Brand Quality Checker for content assessment, and AI-assisted image generation using Adobe Firefly and Google's Nano Banana models.
Read at MarTech
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