Marketing tech
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8 hours agoIs Adobe bringing AI-driven automation to Marketo? | MarTech
A new MCP server for Adobe Marketo Engage is expected to be announced at Adobe Summit, enhancing AI integration for marketing operations.
Adobe's Keith Gluck said deprecating features with low usage allows the Marketo Engage team to focus its efforts on other areas of the platform. As for the SEO needs of users, Adobe announced in 2025 that it was acquiring Semrush, a full-featured SEO and visibility tool.