#addressable-advertising

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#connected-tv-ctv #ctv-advertising #media-measurement #streaming-services #streaming #pause-ads #adtech
fromThe Drum
2 days ago
Television

Unlocking the full potential of the CTV advertising ecosystem in Europe

Connected TVs are transforming European advertising by enabling streaming growth, addressable ads, richer viewing data, and forcing adaptation of measurement, trading and platform relationships.
Television
fromThe Drum
3 months ago

A crowd-sourced list of marketers' favorite TV ad formats right now

Addressable, data driven streaming ad formats like pause ads, standard 15s/30s, and personalized contextual placements accelerate the shift from linear TV to streaming.
fromDigiday
5 months ago

Future of TV Briefing: The 2025 glossary

AI What it refers to: The use of artificial intelligence technology to automate aspects of the production, pre-production or post-production process for shows, movies, videos and commercials. Specifically referring to the use of tools like OpenAI's ChatGPT, Midjourney, Runway and Eleven Labs that are capable of writing scripts, producing images and videos, as well as recreating people's voices.
Television
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