#addressable-advertising

[ follow ]
Television
fromThe Drum
1 day ago

A crowd-sourced list of marketers' favorite TV ad formats right now

Addressable, data driven streaming ad formats like pause ads, standard 15s/30s, and personalized contextual placements accelerate the shift from linear TV to streaming.
Television
fromDigiday
1 month ago

Future of TV Briefing: The 2025 glossary

Evolving TV and streaming terminology—such as advanced audiences and generative AI—affects targeting, production, and industry conversations about advertising and content.
[ Load more ]