#pause-ads

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Media industry
fromAdExchanger
1 week ago

Wil AI Companies Pay Publishers? | AdExchanger

Publishers aim to secure payment and control for AI use of their content through initiatives like CoMP, facing uncertain leverage with dominant AI companies.
Marketing tech
fromAdExchanger
1 week ago

Magnite Is Making Pause Ads Available To Buy Programmatically | AdExchanger

Magnite added programmatic pause ads to its SSP, available via ClearLine and third-party DSPs, deployable across CTV partners using the VAST framework.
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