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fromAdExchanger
3 weeks ago

Here's What You Missed At Programmatic IO New York's CTV Panel | AdExchanger

For Netflix and Disney, that evolution has been especially rapid. Netflix, of course, started their own ad offering three years ago and only just launched their proprietary ad suite in April. According to Pangis, their focus is now on creating more "optionality for buyers," which includes new partnerships with major DSPs and more flexible ways of delivering targeting and measurement data.
Marketing tech
Marketing tech
fromDigiday
3 weeks ago

How AI is rewriting the rules of search and shopping - by the numbers

Generative AI is redefining shopping discovery, shifting consumers from keyword search to AI assistants and demanding marketers upgrade measurement, ad tech and personalization.
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